The Rise

Welcome to Blue Phoenix Novelties—born from the ashes, just like me, Alex Fernandez, rebellious widow and founder. Yep, that's right, I became a widow overnight (literally!) and was thrown into the wild waters of grief (still swimming, thanks for asking). Add solo parenting to the mix (no, it's NOT the same as single parenting) and navigating this whole “New N---” (not gonna say it!), and here we are.

This journey? Yeah, no exit ramps, but I’ve learned a ton—about myself, my widow tribe, and the lovely (sometimes clueless) people around me. Blue Phoenix Novelties is my way of channeling that chaos into something meaningful: Blue honors the love of my life, who I lost. Phoenix represents how we rise from life's most tragic, soul-crushing moments—stronger than before (yes, really). And Novelties? Well, because I'm all about creating and evolving, just like anyone trying to figure out their messy, beautiful journey.

So, welcome! You're here for a reason—let's make it count.